Take your business to another level with LinkedIn

Why keep your business LinkedIn profile active? Because that’s where your potential partners are.

LinkedIn is a perfect place to get in touch with your target audience. 63 million decision-makers and 10 million C-level executives actively use this social channel. How do you connect with them and keep these connections live? Simple. The more you give, the more you get. Your comments, likes, shares won’t go by unnoticed. Listen, interact, ask questions, and give answers.

Here are some recently introduced LinkedIn features which might help you with that.

Page and member posting

You can engage with people from both your personal profile and company page. People like to know who stands behind the content and the conversation, so this could really add to your page reputation. Share your activity, interests, and see how people interact with it.

Name pronunciation

Just open a person’s profile and you’ll see an icon right next to their name. Click on it and voila, now you know that Joaquin​ — JO-a-kwin it is not. It’s hwa-KEEN.

Stories

It’s always good to add a bit of personal touch to doing business. With that purpose, LinkedIn introduced Stories, as, according to them, a more human way to share information. Now members can share images and short videos of their professional life. Viewers can also send a story via direct message, starting quick and casual conversations.

Invite to follow

People work with those they trust and are ready to rely on. We all know that credibility on social media platforms is often connected with the number of followers. Meanwhile, it can be quite hard to engage users to subscribe to your page, especially if you’re a new company launching your brand. For that reason, LinkedIn has empowered users with a useful feature: the Invite to follow. Now you can, not only invite users to your personal network but also invite your connections to follow your page.

Edit and delete messages

Probably all of us have had that moment when we haven’t finished the sentence, but accidentally taped the “Send” button. Well, it’s not an issue anymore. Now LinkedIn users can edit or delete sent messages. We all make mistakes and sometimes a typo slips out, especially when you have multiple conversations at a time.

Overall, the main trend we see here is that Linkedin is transforming into being a social platform with a focus on human connection. And this can add-on to your business strategy. By the way, which one do you stick to? Business to Business or Human to Human? One of these is for the losers and one for the winners. You decide who you want to be.

Read about more LinkedIn features and how they can help you grow in the blog.